You want to use BIM in your company? Then make a plan for yourself. Even better, a BIM strategy. Your advantages of a strategy are obvious: better planning, clear target definitions and more orientation.


Would you like to receive more information about BIM? Then request our BIM information kit.

BIM Strategy: A Good Strategy from A to Z

BIM fits into any corporate strategy

BIM must be used in such a way that it creates the greatest added value for your company. When you choose BIM, it is important to integrate BIM into your business strategy. The introduction of BIM addresses the interweaving of strategy, structure and culture.


Strategically combining corporate culture and BIM

Integrate BIM into your company in such a way that it fits into your culture. Is your company modern, agile, adaptable, technology-oriented, future-oriented? Or do you want to become one? Then BIM is just right for you.


Changes in corporate culture take time. Try to gradually integrate BIM as part of your philosophy. Jerky changes lead to shock situations - and a culture grows out of its followers.

BIM strategy: defining and verifying goals

Future and long-term goals are an important component of a strategy. That is why it is important to define from the outset: what are your goals with BIM and how does BIM change existing goals? BIM is a long-term project for your company.

Set yourself first small targets, these help to achieve long-term results.

Change Management for BIM: Pick up your employees thematically

Every member of your company is a member of your BIM team. This means that BIM affects everyone. With the introduction of BIM, your company will change fundamentally - in a positive sense.

However, some employees may have doubts. You might think that the introduction of new technologies leads to the following situations:

  • overstrain

  • insecurity

  • reengineering

These doubts must be removed - with the advantages of BIM. What is important is that every employee must stand behind the innovation.

BIM information kit

Would you like a collection of interesting professional articles, infographics and definitions? Then ask for our BIM info kit! It contains a selection of current BIM information from independent sources.

Rely on experts with your BIM strategy

If you integrate BIM into your company, your personnel strategy has also to change. BIM creates new areas of expertise that have to be filled. You should define the position of a person responsible for BIM. This person is responsible for the important questions about BIM in your company.


That's what he needs:

  • Contact to management positions

  • A fixed budget

  • Milestones for the introduction of BIM

  • Permission for strategic change

BIM strategy has far-reaching consequences in the company

BIM & Marketing

As already mentioned, BIM affects every area of your business. BIM must also be integrated into your communication - both externally and internally. At the beginning you create a BIM portfolio. This should combine current BIM projects and their core capabilities. This shows the possibilities.

You should also integrate BIM into your existing media - mention it on your website, write a newsletter, etc. This is important for both external and internal stakeholders.


BIM & Customers

Changes should be mentioned - especially to your customers. It is important to explain upcoming structural changes to customers.


This is about explaining the benefits of BIM to your customers. This serves to minimize doubts that arise. Because only a convinced customer is also a long-standing customer.

BIM & your company

You want to introduce BIM and don't know how yet? - We will be happy to assist you with any questions you may have about BIM and our component management system. Please contact us.

Do you need BIM consulting?

Do you have questions about BIM and our component management system? Do you also wish for digitized processes and successful projects?

Solutions by BIMsystems

waya | The BIM system

linya | The maintenance environment

qelu | The Testing-Tool

nende | The Reporting-Tool